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YOUR  BRANDS  STORY  TOLD  THROUGH  BOOKS

RESEARCH STATISTICS

# 1 -  MILLENNIALS


Millennials now represent 37% of new book purchases, big increase from the 27% in 2014
.

Nielsen Books & Consumer Tracking
 

# 2 WOMEN
 

Women make up 84 % of the "Romance" book buying. She is most likely to be between the

age of 30 and 54 years and have an average income of $55,000 with a

35 % chance she lives in the South. 

Nielsen Book & Consumer Tracking
 

# 3 RECALL
 

Brands featured in books provide Four times greater recall than watching that same brand on TV.  

January 25, 2014 - Brain & Reading
 

# 4 FILM
 

In 2015, 55% of the top 100 grossing Films were based on books.

    That percentage doubled from 2014.

Popsugar.com

 

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